Quick is better than Fast
Good quality Internet is:
- Quick to load your page in less time
- Quick to see video start sooner, and stay running
- Quick to reflect real-time interactions in web applications
Much of the critical real-world activities on the Internet are much more sensitive to response time than they are to transport speed. Any delay or latency in the many small, frequent data exchanges start to add up to bad user experiences.
Speed tests are really measuring the capacity of the line to carry data, not how responsive it might be, yet responsiveness is critical to most activities.
Even a ‘slow’ line as measured by speed tests can actually perform satisfactorily as long as delays and lag (known as BufferBloat) are minimized and kept consistently low.
Matter of fact, it can be ‘quicker’ to load a page on a 10Mbps DSL line with low latencies than on a 50Mbps cable line with high-latency.
Certain traffic, like VoIP (Skype, FaceTime, WhatsApp, etc.) is very sensitive to latencies, and if there is too much, quality suffers and even calls drop.
Measuring the latency under load is a critical aspect of understanding your internet quality, and fixing the latencies is the key to having consistent, usable internet, regardless of the ‘speed’.
Remember, ISPs sell you based on line capacity or speed, not based on how well it works and if there is consistent, low latency response. It is preferable to be on a 50Mbps line with low latencies than a 100Mbps line with high, uncontrolled latencies.
The IQrouter is the only router to continually measure your Internet and adjust itself to maintain low-latency and quick responses.
Our customers continually tell us how transformational their IQrouters have been for them: